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Selling Process |
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LISTING APPOINTMENT
- Review property; provide decorating and repair suggestions for marketing
- Comparative Market Analysis
- Proprietary database provides competitive information
- Personalized insight from wide contacts
- Sales, market analysis, appraiser
- Net sheet; estimate your costs up front
LISTING PERIOD - BEFORE THE CONTRACT
- Listing agreement & forms (lender's letter, WSSC, home warranty)
- Immediate listing in Multiple Listing Service Northern Illinois (MLSNI)
- Order sign for front lawn (where applicable)
- Develop detailed "fact sheets" - desktop publishing quality
- Open houses - select group of cooperating agents from neighborhood office
- Office tour - agent relations - other company agents
- Advertising
- Chicago Tribune
- The Reader
- Website Postings - MLSni.net, MLSni.com, REALTOR.com, HomeSeekers.com
- Direct Mail - "Just Listed" postcards to homes in the surrounding area
- Constant feedback to keep you informed
- Report on showings and reactions from agents and buyers
- Represent your interests in an ethical manner, maintaining the highest standards of professional ethics towards potential buyers
CONTRACT NEGOTIATION PROCESS
- Qualify the buyer
- Explain all clauses and terms
- Clear and effective clauses for negotiated items
- Repairs, preoccupancy, post occupancy, contingencies
- Prepare net sheet
- Negotiate offers and counter-offers through selling agent
- Relations with inspectors, appraisers and repairmen
AFTER THE CONTRACT - BEFORE SETTLEMENT
- Monitor lender's approval
- Meet with appraisers and inspectors - round two
- Enable visits for inspections, repairs, estimates, etc.
- Deal with buyer's remorse and attorneys
- Attend closing
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SPECIALTY MARKETS
- New Construction
- Relocation
- Buyer Representative
- Seller Representative
- First Time Buyers
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